The annual Make It Safe Conference and Trade show is hosted and organized by the Manufacturing Safety Alliance of BC during Manufacturing Month in October. This two day conference is held in a different venue every year, and provides Alliance members, exhibitors and sponsors the opportunity to network, attend panel discussions and workshops for training credits.
As the full-time in-house designer for the Alliance, Kathy redesigned the conference branding and collateral from top to bottom, making the conference more sustainable while maximizing the overall visual impact.
Pre-event collateral includes a call for speakers, exhibitors, and sponsors collateral, a multi-phased social media campaign, printed posters, buck-slips, digital advertising, ‘convince your boss’ letters, and dedicated Make It Safe website. Day-of event materials include branded swag, directional signage, banners, digital kiosks, printed programs, exhibitor passports, conference surveys, branded presentation templates for speakers, and Innovation Award trophy, presentation and voting cards.