The letterform M - for manufacturing - was selected as the graphic to propel the logo concept. The mark describes the manufacturing-process-reproduction and repetition. The slanted lines convey action, movement, and upward momentum, while the verticals pause the action, time to reflect/evaluate.
The 2016 name change from FIOSA-MIOSA (Food Industry Occupational Safety Association-Manufacturing Industry Occupational Safety Alliance) to the Manufacturing Safety Alliance of BC prompted a full-scale corporate re-brand.

Kathy joined the Alliance full-time in January 2016 to develop a new brand identity and branding assets that reflect the values and mission of the Alliance in a sophisticated yet friendly, fresh and approachable manner.
The Annual Reports have key design features that help to explain the focus for the year. 
Trade show banners, displays and exhibitor booth
The Welcome Package provides detailed information for new members on key services and processes to expect. The front and back vertical pockets hold letters and information sheets customized to the individual member.
Branded powerpoint presentations are used in executive presentations, business development, training sessions and webinars.
Online and instructor-led training catalogues are produced semi-annually. 
Training tools, Course Reference Manuals and Program Models on a variety of OHS topics
Rebranding continues as new resources are developed. The original rebranding project included  a complete design overhaul of:
Logo, brand standards, stationery, business cards and templates
Annal reports and presentations 
Training certificates, resources and training materials
Marketing and communications collateral
Newsletters and email campaigns 
Signage, worker apparel and safety vests 
Website, on-line learning centre and social media branding
Trade show booth, banners and  swag
Rebranding three annual events, the BC Safety Charter round table,
Safety Pinnacle Awards Gala and the Make It Safe Conference

Creative Direction, Illustration and Graphic Design: Kathy Sigstad​​​​​​​

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